HOHHOT, China — July 27, 2026 — CHIGEE took part in BMW Motorrad Days 2026, held yesterday on the Chilechuan Grassland outside Hohhot, Inner Mongolia. Hundreds of BMW motorcycles rode onto the open grassland for the event, which drew more than a thousand riders and fans from across China. CHIGEE was on site to bring its smart riding systems to the gathering and to ride alongside the BMW community.
BMW Motorrad Days is the brand's annual global rider festival. The 2026 China edition marked the eighth consecutive year BMW Motorrad has hosted the event in the country, according to the organizers. This year's theme paired motorcycle culture with the horse-racing traditions of the Mongolian steppe, and the site — beside the Inner Mongolia Ethnic Minorities Culture and Sports Center — placed riders among grazing Mongolian horse herds under open sky.
A festival built around riding
The program ran across several zones: a display of current BMW models, a riding-skills training area with safety instruction, a custom-build zone, a gear and accessories zone, and paved test rides. On the main stage, BMW Motorrad China launched three new motorcycles — the R 12 S, the R 1300 GS Adventure with automatic transmission, and the R 1300 RT Option 719 — and announced new touring routes across the Chilechuan region. Riders arrived through BMW Motorrad's dealer network of 48 authorized stores in 36 cities.
Between sessions, the grassland hosted a market, ethnic performances, and stunt shows combining motorcycles and horsemanship. Many riders described the day as a "motorcycle Naadam," after the traditional Mongolian festival of games.
CHIGEE on site
CHIGEE brought its smart riding experience to the event, giving BMW riders a chance to see the brand's displays in a setting far from a showroom. For BMW owners, CHIGEE's AIO-6 Max BMW Bundle and AIO-5 Play for BMW connect directly to the bike's own systems, bringing CarPlay, Android Auto, navigation, and ride data to a display that fits the factory mount.
For CHIGEE, the day was about sharing the road as much as showing hardware. "The road's ahead, the riders are beside you," the CHIGEE team said after the event. "See you at the next one."
Looking ahead
BMW riders are a core part of the CHIGEE community, and the brand continues to build products for this group — from BMW-specific displays to the BMW Keyless Quick-Release Cradle and CGRC controllers that work with the bike's Wonder Wheel. Meeting riders in person at events like BMW Motorrad Days shapes that work.
CHIGEE thanks BMW Motorrad China and every rider who stopped by on the grassland.
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