TORUŃ, Poland — May 30, 2026 — CHIGEE today opened its first flagship store in Europe, at Mazowiecka 52-68 in Toruń, Poland. The store, operated by CHIGEE Polska, the brand's official representative in the Polish market, welcomed riders from across the country with a day-long open-house event.
The Toruń location is the first physical retail space for the brand in Europe. Until now, CHIGEE's presence on the continent has been built through online sales, authorized dealers, and motorcycle shows such as EICMA in Milan and the Wrocław Motorcycle Show.
A place to see the gear on a bike, not on a screen
The store is designed around one idea: riders should be able to see CHIGEE displays working on a real motorcycle before they buy. The full product line — including the AIO-6 series, AIO-5 EVO, XR-1 dash cam, and SR-1 radar — is set up in demo zones and mounted on motorcycles displayed in the store, ranging from large adventure bikes to light nakeds and off-road machines. The lineup of bikes rotates regularly.
The CHIGEE Polska team configures devices on site, advises on compatibility with specific motorcycle models, and provides after-sales service. A coffee area gives riders a place to rest while their gear is installed.
Toruń sits near the geographic center of Poland, within a one-day ride of every major city in the country. The store has motorcycle parking on site.
Opening day
Today's opening ran as an open house with free entry. Throughout the day, visitors tested products across the demo zones, talked routes and setups with the team, and took part in on-site contests with CHIGEE gear as prizes. A one-day, in-store-only discount was offered to attendees.
"Every time we go to motorcycle shows and meet riders, we come back full of inspiration and motivation," the CHIGEE Polska team said. "Until now, our office and warehouse did not let us welcome riders the way we wanted to. That changes today. The CHIGEE store is something we are very proud of — it has a real motorcycle atmosphere."
For CHIGEE, the day marked the point where the project came together: from an idea to a room full of riders.
What comes next
CHIGEE sees the Toruń store as a starting point rather than a one-off. The location will serve as a base for meeting European riders in person, gathering feedback, and supporting the growing number of CHIGEE users in the region.
The store is open to anyone interested in motorcycle travel — current CHIGEE owners, riders considering a purchase, and those who are just curious. Riders passing through Toruń are welcome to stop by for a coffee.
CHIGEE Flagship Store — Toruń
Mazowiecka 52-68, 87-100 Toruń, Poland
chigee.pl | Instagram: @chigeepolska
For other authorized CHIGEE dealers worldwide, see the store locator.
Instagram: @chigeeglobal
Facebook: Chigee Global
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